剧情介绍
二十年代的上海是一个充满机会的好地方,十几岁的少年沈仲儒带着他心爱的小羊,独自来到上海,可初到上海就连身边仅有的两块大洋也被骗走。正是在这样的情况下,他以他特有的执着与智慧开始了他的创业生涯,虽然其间历经坎坷,终于在洋货林立、鱼龙混杂的旧上海打出了一片天下,创立了一个民族品牌,恒源祥毅然伫立在南京路上。然而时代在发展,民族品牌也需要振兴,在老绒线大王沈仲儒等人的支持下,青年有为的罗奇走马上任,在经历了一系列的挑战之后,他不但成功保住了恒源祥民族品牌的地位,更是运用现代的理念与经营方式使小小的实现了超乎想象的产品扩张与资本扩张,使恒源祥再次成为全国知名的品牌与绒线产供销大王,使民族品牌走向世界。历史虽有着惊人的相似之处,两代恒源祥人在创业过程都曾遇到过难以想象的困境。他们是如何一一化解;他们是如何掘得人生第一桶金子;是如何应对来自内外的压力与倾轧;又是如何以品牌为先导创建出一片辉煌与无比精彩的人生。该剧以二十年代开始,一直描写到新世纪的开端。从军阀混战,北伐战争,旧上海股市风云,孤岛时期金融风潮到解放后的改革开放,现代商战,是一出浓缩了的上海百年历史画卷,也是民族产业与创业者的历史长歌,是旧上海赤脚绅士与新上海商界英才的人生对话。
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